OntoSearch

Search Engine Optimisation is carried out to gain higher rankings for a website. To do this, the site’s existing pages are modified so that they match search engine’s ranking algorithm. SEO is a time intensive and a long term procedure and takes time in delivering concrete results.

Ethical search engine optimisation is following SEO practices that are acceptable to the search engines. Unethical practices include creating link farms, building doorway or cloaking pages, purchasing links, using multiple domains with similar content, and using automated software to trick the search engines. These unethical practices produce contrary results and harm the website in the long run.

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Task Oriented Search is a web search executed with the purpose of assisting in the fulfillment of a specified task. Task Oriented Searches provide search results concerning different aspects of the task.

Before a search result can be provided to a Task Oriented Search, some preliminary processing is required by the Task Oriented Search Engine:

1. Task analysis and breakdown
2. Sub task definition, weight assignment and Sub Task Ranking
3. Sub task processing and ranking

When a search query is executed by a user, the search engine deducts according to keywords, natural language or other querying syntaxes, to which sub task the search is referring.  A sub task is then selected based on the Sub Task Ranking Matrix (STRM), and the search engine assigns the optimal, most probable super task. For the selected super task, the search engine will then produce a search result in the form of either textual links or mashup, according to the implementing search engine.

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