XML: Scripting for the Web and Beyond

HTML was written with 1 major objective in mind – to define a language that allowed the formatted display and presentation of information across as several platforms as achievable, be it text, graphics or even added flexibility through scripting languages to enable interaction within the browser; and server databases have caused an explosion in the volume of data available nowadays.

 

All is not well, though. Developers are struggling to maintain pace with the complexities of maintaining significant sites that are compatible across browsers, where a lot of the data is changing on a daily basis. There is also a lot of repetition of details both within a single website and across the Web as a entire and somehow the ends require to be tied up. Surely databases are the answer? Well, yes and no. True, a database can act as the shared source, but not everybody uses or has access to a specific database format. Enter stage right, XML – eXtensible Markup Language.

 

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Designing Your Site For The Search Engines

When you design a web site, it’s simple to focus on what your visitors are going to see. What you have to realize, though, is that you’re going to have another kind of visitor with a completely distinct agenda: they’re not going to be searching at your pretty logo and they’re not going to be passing judgment on your background color. What they’re looking for is the content and structure of your page.

They’re the search engine spiders, and they are in control of almost certainly the largest section of your traffic. You want to please these spiders if you want your internet site to be profitable. Here’s how.

Make Your Structure Clear.

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Five Ways SEO Will Evolve In The Next Five Years

Search engine optimization (SEO) is a continually evolving field. By improving website content and the many elements the Google, Yahoo! and MSN’s Bing use to rank internet sites, SEO specialists work to improve their clients’ ranking and visibility. As search engines change their criteria and the Web changes with new applications, SEO needs to adapt. What will we see in the future? There are a number of emerging trends afoot, some of which promise to transform the way search engines rate internet sites along with what SEO professionals require to do to keep up. GILL Media has watched these trends closely. Here are five of the developments that will change searches and search engine optimization in the next five years.

4G Smartphones

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